Upcoming Project

Client: Courage Motorsports
Date: June 12, 2026
Race Team and Driver, E-Commerce, News Section, Business Website

Courage Motorsports

Project Challenge

Alex Cumming built Courage Motorsport and Technologies into a legitimate motorsport operation covering driver instruction, vehicle preparation, SCCA competition, and parts sales. But his current Shopify store can only do so much. It handles basic e-commerce but leaves the instruction business, the racing credentials, and the coaching services without a proper home. Potential clients searching for track instruction can’t find a professional platform that tells the full story. The business has outgrown the tool it started with.

Courage Motorsports Upcoming Project 1
Courage Motorsports Upcoming Project 2
Courage Motorsports Upcoming Project 4
Courage Motorsports Upcoming Project 3
Courage Motorsports Upcoming Project 5

Project Solutions

We’re building a full website that gives every side of Courage Motorsport the space it deserves. The new site will replace the Shopify store with a FluentCart-powered parts store built for how Alex actually sells at the track, while also showcasing his instruction programs, coaching services, and racing background in a professional, conversion-focused layout. The goal is one credible home base that works as hard as Alex does.

Custom Solutions

  • Full multi-page website replacing a limited Shopify setup with a purpose-built motorsport business platform
  • FluentCart e-commerce store built for seamless parts sales at the track and online
  • Dedicated driver instruction and coaching pages that convert visitors into clients
  • Racing credentials and competition history section that builds trust with both students and sponsors
  • Mobile-first build designed for people browsing from the track, the shop, or anywhere in between

Client Feedback

“My Shopify store got me started, but it was never built for everything Courage Motorsport does. P1 is building us a real website that finally puts the instruction, the coaching, the parts, and the racing all in one place. I can’t wait to show people what we’re actually about.”
~ Alex Cummings, Owner of Courage Motorsports

Ready to Get Started?