After building the FLBR Motorsport team website, Cash Felber needed something the team site alone couldn’t give him: his own individual presence. As a British F4 driver with a legitimate path toward Formula 1, Cash’s personal story, individual career credentials, and direct sponsor pitch needed room to breathe. His background as a first-generation driver from Akron, Ohio, with no racing family and no shortcuts to the grid, is a compelling story all on its own. It deserved its own platform.
We extended the FLBR Motorsport web ecosystem by building cashfelber.com as a dedicated individual driver site. The site maintains FLBR’s brand standards and no-hype tone while giving Cash the space to tell his personal story, showcase his career highlights, run his own race schedule, and pitch sponsors directly under his own name. One team, three websites, all connected.
