Kaeden Ballos is an 18-year-old Late Model driver from Concord, NC, with legitimate credentials: fourth-generation racer, 2022 INEX Summer Shootout Champion, multiple wins and top-10 finishes in Late Models. He trains like a professional with simulator work, PitFit sessions, and structured nutrition. He’s proven on-camera with commercial work for Balance of Nature and active in STEM outreach.
But being good on track and good on camera doesn’t matter if sponsors can’t see it. Kaeden needed a website that positioned him as a brand ambassador, not just another young driver chasing funding. Without a professional digital presence showcasing his partner activation capabilities and disciplined approach, he was leaving sponsorship opportunities on the table.
We built a sponsor-focused racing website that positions Kaeden as a complete brand ambassador package. The site highlights his racing results, professional preparation routine, on-camera experience, community involvement, and partner activation capabilities.
The design emphasizes his value beyond race day with detailed content about commercial shoots, STEM appearances, and family racing legacy. Mobile-optimized and built for conversions, the site gives potential sponsors a clear picture of what a partnership delivers and provides existing partners a professional platform to showcase their support.
