Subscription-Based Web Design

Client: Design Flow
Date: March 22, 2025
Business Website

Design Flow

Project Challenge

DesignFlow is Kelly’s subscription-based web design service offering unlimited WordPress updates, hosting, and support for one flat monthly fee. Launching a new service model required a website that clearly explained the subscription structure, differentiated from traditional agency pricing, and converted prospects into intro calls.

Design Flow Screenshot Homepage Hero Section
Design Flow Screenshot 2
Design Flow Screenshot 4
Design Flow Screenshot 3
Design Flow Screenshot 5

Project Solutions

We built a service-focused website that breaks down the subscription model step-by-step with clear pricing, included features, FAQ section, and portfolio examples. The design emphasizes direct communication with Kelly (no contractors), fast turnaround times, and the 36-month redesign benefit. Mobile-optimized with a prominent call-to-action for 15-minute intro calls, the site positions DesignFlow as a reliable alternative to traditional agency pricing and DIY builders for small businesses needing ongoing WordPress support.

Custom Solutions

  • Multi-page layout with compelling copy for the services
  • Thoughtful and modern design layouts
  • Built mobile-first for fast access
  • Custom-built pricing and offering descriptions
  • Integrated calendar for online bookings

Client Feedback

“I needed a site that explained subscription web design in a way people actually understood. Most businesses are used to paying thousands upfront or dealing with hourly rates they can’t predict. DesignFlow breaks that model, but I had to show clients exactly what they get each month and why it’s worth it.”
~ Kelly Pfleiger, Founder

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