Discipline. Dedication. Drive.

Client: Chris Tate Racing
Date: August 5, 2025
Race Team and Driver, Custom Race Schedule

Chris Tate Racing

Project Challenge

Chris Tate had an amateur website that was hard to read and failed to represent him professionally. More critically, it didn’t leverage his strongest asset: his military background. As he pursued funding for an ARCA series run in 2026, he needed a site that positioned his military discipline as proof he was a worthwhile investment, not just another driver asking for money.

Chris Tate Screenshot Homepage
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Project Solutions

We built a site that weaves Chris’s military service throughout the entire narrative, showing sponsors why discipline and commitment make him different. The new design is clean, readable, and tells a cohesive story of who Chris is and what he brings to a partnership.

While the ARCA goal shifted and Chris is now racing in the ChampCar Endurance Series, the site continues to build his credibility, and he’s featured it proudly in media appearances such as The Pits Are Open podcast.

Custom Solutions

  • Multi-page layout telling the story of Chris and his military service to garner new sponsors.
  • Sponsor spotlight section with logo placements
  • Details regarding the growth of the race team
  • Built mobile-first for fast access at the track
  • Optimized for future expansion (news, merch, etc.)

Client Feedback

“I needed a new website in hopes of landing sponsors for a seat in the ARCA or Truck Series. P1 is the place to go if you want to work with someone who understand the industry.”
~ Chris Tate, Driver

Ready to Get Started?