What makes P1 who we are.
We’re racers who build websites for racers—drivers, teams, and shops who need a serious presence to back up their work on the track.
Professional Web Design for the Racing Industry.
We build websites for the people who keep racing alive. If you live at the track, you’re who we built this for.
P1 Web Development exists because most racers and shops are stuck with one of three things: no website, a bad website, or just social media—and that’s not enough anymore.
We don’t build brochure sites. We build platforms—something clean, fast, and built to make you look like a pro to sponsors, fans, and customers.
We work with drivers, teams, builders, and racing-focused businesses—people who spend their weekends covered in fuel, not filters. Every site is custom-built on WordPress using Elementor Pro and tuned to work just as hard as you do.
This isn’t some side hustle or template shop. It’s what I do every day—because I’m part of this world, too.
Kelly Pfleiger
Known as The Racing Web Designer
Who’s Behind P1?
I’m Kelly. I’ve been building websites for over two decades—but what matters more is who I build them for.
P1 exists because racers deserve better than a slapped-together site or a Facebook page doing all the work. I’ve seen what good design can do: land sponsors, move merch, and make small teams look pro.
This isn’t a side hustle. It’s my full-time work, and it’s personal. I’ve got three boys, a background in IT, and a passion for the sport that runs deeper than just race day.
When I’m not working on client sites, I’m wrenching in the pits, building our karting team, and figuring out how to help other racers build their presence online.
Because I’m one of you.
